About Us
Who We Are
Crafted with Heart, Timeless Tastes.
UMI F&B Group Holdings Sdn Bhd is the driving force behind B&G Recipe, introducing the brand with a powerful vision. The story of B&G Recipe began with a desire to blend the vibrant flavors of Malaysia with the timeless art of European baking.
Our founder’s travels through Europe sparked this passion, drawn to the craftsmanship of traditional baking and the irresistible aromas of freshly brewed coffee.
Where European Elegance Meets Malaysian Mastery
B&G Recipe is more than a bakery – it’s an experience.
At B&G Recipe, we create more than just exceptional food – we craft memorable experiences. By blending the artistry of European baking with the rich, bold flavors of Malaysia, we offer a unique culinary journey that resonates with every customer.
❝A Malaysian F&B Concept that Can Compete Successfully in The International Market...
❞
Our Mission
- Carving a niche as a Malaysian international player.
- Offering quality F&B products that are unique.
- Giving value in terms of products with pricing.
- Ensuring staff receives necessary incentives and benefits for a win-win relationship.
Our Vision
To be known for our great value, taste, and quality, in serving unique F&B products to the world.
The Heart of B&G Recipe
Quality First
Customer-Centric
Integrity & Trust
Innovation at Core
Sustainability Always
From Pastry Passion to Perfection.
Each of our milestones represents a step toward fulfilling our vision of bringing the perfect blend of tradition, innovation, and local flavors to our customers.
- Inspiration Sparked
The idea for B&G Recipe was born during the Founder’s travels in Europe, inspired by the art of traditional baking and the aromas of fresh coffee.
- Establishment of Head Office & Central Bakery
B&G opened its Head Office and Central Bakery, a state-of-the-art facility that also serves as a training academy for staff. - First Outlet Opening
The first B&G outlet opened in Summit USJ, marking the beginning of our retail expansion with the kiosk unit model.
- Creation of the Baked Pouch
The Founder blended European baking techniques with local flavors, creating the unique Baked Pouch, which became B&G’s flagship product.
- Rapid Expansion of Outlets
B&G quickly expanded to locations like Plaza Low Yat and Top Glove Tower, setting the stage for future growth. - Launch of Signature Coffee Blends & New Pastries
We launched our signature coffee blends and added new pastry variants, keeping our menu fresh and innovative.